Archer Wins Silver InspirED Brilliance Awards for Music Video and In-House Photography
In January 2020, Archer won two silver awards from the international organization InspirED for its in-house photography and fundraising video from the 2018-2019 school year.
is an international organization for independent schools' marketing and communications. Entries from across the world were scored on creativity, impact, design, copy, photography, and overall appeal for the 2019 InspirED Brilliance Awards.
Photographs submitted to the in-house photography category on Archer's behalf were taken by the Archer Communications staff and by Athletics Director Kim Smith. "I love how effectively these photos celebrate girls. They capture their students' exuberance, strength, sense of community and support for one another,"
the judge's comments said
The "Brave" music video
commemorated the opening of the Diana Meehan Center in Spring 2019. The award-winning video was produced by Jupiter Return in collaboration with Fine and Performing Arts Director Reed Farley and Communications and Advancement Director Quyen Ngo.
"Lively, high energy, super-happy celebration of a new building, featuring so many students dancing and singing," judges said
. "The purpose seems to be to inspire auction attendees to 'raise a paddle' to support financial aid. It would leave auction attendees fired up to 'persist.'"